MediaME Forum 2012: The Levant Digital Media Event: Forum Programme

DAY 1 – DECEMBER 3RD, 2012

8:45 – 9:45 Registration & Welcoming coffee break
9:45 – 10:45 Opening Ceremony
Organizer welcoming wordsAnalysis of MENA Digital Audiences: Welcome to the New Normal

The Future’s Bright

Zeid Nasser – Founder of mediaME.com

Mohammed Minawi – Ipsos

Yousef Tuqan – Flip Media

10:45 – 11:15 Networking Coffee Break (Sponsored by ArabiaWeather)
11:15 – 11:45 Mobile Advertising in MENA Today & Tomorrow Wael Quader – Noqoush
11:45 – 12:15 What can’t 49% of Internet users live without? And how many JDs is a fan worth? Zafer Younis – The Online Project
12:15 – 1:00 Panel
Status of Levant Digital Market
Moderator – Zeid Nasser
Khaled El-Ahmad – ZAIN
Isam Bayazidi – iKoo
Sawsan Al Hayek – MEC
Rasha Rteil – MindShare MENA
1:00 – 2:00 Lunch (Sponsored by ZAIN) 
2:00 – 2:30 Global Trends in Mobile Marketing Paul Berney – Mobile Marketing Association EMEA
2:30 – 3:00 Structured Data: The future of SEO and SEM Elias Dabbas – The Media Supermarket
3:00 – 3:30  Coffee Break (Sponsored by iKoo)
3:30 – 4:00 Arabic Content & The Advertising Model  Mohammed Al-Shaker – ArabiaWeather.com
4:00 – 4:45 Panel
Unique Opportunities in Video Branding
Moderator – Amjad Tadros
Bechir Omran – Kharabeesh
Tareq Abu-Lughod – Arab Media Network
Fida Taher – Zaytouneh.com
AbdelSalam Akkad – Aramram.com

DAY 2

9:15 – 9:45 Middle East Brands & Facebook César Christoforidis – Socialbakers
9:45 – 10:15 Traditional to Digital: What Gets Lost in Translation Ahmad Humeid – SYNTAX
10:15 – 11:15 Panel
Social Media Effectiveness & Measurement
Moderator – Zeid Nasser
Khaled El-Ahmad – ZAIN
Meredith Tuqan – Omnicom Media Group
Firas Steitiyeh – The Online Project
César Christoforidis – Socialbakers
11:15 – 11:45 Networking Coffee Break & Finger Foods (Sponsored by Ipsos)
11:45 – 12:15 Brands driven by Affiliate Marketing Mohammad Khartabil – iKoo
12:15 – 12:45 Branded Gaming & App Experiences Zaidoun  Karadsheh – Media Plus
12:45 –1:30 Panel
The Role of Arabic Lifestyle Content
Moderator – Zeid Nasser
Mohammed Al-Shaker – ArabiaWeather
Jalil Allabadi – Altibbi.com
Lama Homsi – ZAIN
Samar Shawareb – Arabia Weddings

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